HUBriding
Straand Hotel aims to become Norway’s best hotel for motorcycle and car tourists.
HUBRiding
Adapted for those who have a passion for driving
The historic Straand Hotel is nicely located in the middle of southern Norway, with many winding, hilly roads to attractions and destinations throughout the southern part of the country.
Here, road transport and driving are a natural part of everyday life and a passion for many, including Lars Arne Straand, 5th generation host and director of Straand Hotel.
We have long wanted to share this passion, the great rides and our magnificent nature with our guests and the rest of the motorcycle community.
In 2018, we contacted Ole-Andras Isdahl and BikerDudes to get help from experienced motorcyclists to arrange our first motorcycle weekend “Straand treffet”.
We want to facilitate good driving experiences without transport stages and packing and to be a meeting place for driving enthusiasts.
With this as a background, we started at Straand Hotel with the help of BikerDudes to develop an activity concept where at the start of the 2021 season there are 13 hotels with a high level of comfort and service that offer a fully developed route network packed with varied driving experiences of high quality to their guests and we also facilitate driving between these hotels.
The route suggestions in the HUBriding concept are made by local driving enthusiasts who are passionate about showing off their favorites and giving you a good riding experience.
Further development of our HUBRiding product
Based on the development of our HUBRiding product for motorcycles, we have also developed the concept for car enthusiasts and cyclists.
Motor enthusiasts and cyclists will be a key focus area in the future, and we will continue to develop both concepts and infrastructure in relation to this.
Transport and accommodation for more than 100 years
The historic Straand Hotel opened its doors to visitors as far back as 1864, before tourism had arrived in this part of Telemark.
In the first years, Olav and Kari Straand ran a coach station for wayfarers and in 1919 Johan, who by then had taken over from his parents, went together with 2 relatives to buy the first car that came to Vrådal. In 1929, they also purchased a truck and established a fixed transport route between Vrådal and Skien and developed Straand Bilruter. With what has happened in the transport area over the years, this Straand commitment is now part of Telemark Bilruter.
Roof
Enjoy good food and good drinks on our roof terrace after the drive.
Free WI-FI
Free Wi-Fi throughout the hotel.
Free parking
We have free outdoor parking for all our guests.